The word ‘Pure’ is a promise of authentic quality to the industry from SRK.
It reflects the trust in genuine trade relationships built over decades. The word ‘Light’ is a
promise of right direction to the society from SRK. It reflects the knowledge that is key to
dharma (duty) of SRK towards the world.
SRK Grading System (SGS)
Pure Transparency
SGS is a metric derived over a transparent 16-step process to authenticate the true value of
a diamond. The system is so refined that objectivity truly wins over subjectivity. In a sense,
SGS metric is turning out to be an authoritative and conclusive measure of the diamond,
evidently going beyond the current industry standards of 4C evaluation.
Pure Art
SRK Diamonds are crafted by gifted craftspersons and processed with precise
attention to detail. Every diamond is imagined, cut, polished and graded in-house to
the most exacting proportions and standards. Over 2000 master artisans are adept at cutting
any shape of diamond to an nth degree of perfection, restoring life into a stone.
Pure Science
SRK is the most technologically advanced diamond manufacturer in the world. It has embraced science and technology to further its quest to blend quality and scale. Infused with actionable vision, automated systems and clear processes, our capacity to handle scale proves that diamond manufacturing is as much science as it is art.
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Pure Luxury
Luxury is a desirable quality and being in touch with luxury lets SRK be connected to the minds of the consumers. A true luxury brand, such as SRK, on one hand understands the needs and requirements and on another captures the emotional drivers of consumers. Our jewellers are masters in turning inspiration into objects of desire.
Pure Purpose
The power to give is greater than the urge to keep. Great purpose starts with oneself to be humble, then towards the welfare of employees and then towards the process of society. Generosity served with bowlful of love can lead a child towards knowledge, a needy towards optimism, a community towards values and the world towards enlightenment.
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SRK gets an image makeover and a fresh brand identity.
SRK Group Chairman Mr. Govind Dholakia addressed 100 scientists from ISRO. Shree Ramkrishna Research & Knowledge Institute of Diamond (SRKID) was declared as the only authorized institute for vocational training in Gems & Jewellery Industry by Government of Gujarat State.
Jewellery News Asia (JNA) Award for ‘Manufacturer of the Year - Diamond Cutting & Polishing’ and ‘Employer of the Year’. SRK was certified ISO 50001:2011 (Energy Management Standard) Company by British Standards Institute (BSI). Scientist and Former President of India, Dr. APJ Abdul Kalam visited SRK Empire as a part of 50 years celebration.
Recognition by FedEx International Business League (IBL) for ‘Outstanding Entrepreneurship’. SRK developed an in-house research and development center (SRKID) to cater to its increasing need for trained and skilled artisans.
Govind Dholakia took SRK to newer heights by inaugurating one of the largest factories - ‘SRK Empire’ in the industry with all the latest technology and machines.
He focused on bringing the best of technology. It was the first company in the industry to own 100+ machines in the factory for which he was honored and recognized by Sarin Technology Ltd, Israel. In the same year, he tied up with a marketing affiliate — R. Goldi (Shanghai) Diamond Co. Ltd. in Hong Kong, to cater to the fast growing Far East market.
He set up another jewelry manufacturing unit 'Jewel Goldi (India) in MIDC, Mumbai to cater to the Indian domestic market. He tied up with a marketing affiliate — S. Goldi (Asia) Ltd. in Hong Kong, to cater to the fast growing Far East market. He started 'Jewel Goldi (NY) Inc., in New York, to promote jewelry sales in USA and to provide better services to the clients.
Govind Dholakia expanded and diversified into jewelry segment and he set up Jewel Goldi — a jewelry manufacturing unit in SEEPZ, Mumbai – to cater to international clientele.
Govind Dholakia expanded his horizon and tied up with a marketing affiliate — D. GOLDI in Antwerp, Belgium to cater to the European market. His vision help grow businesses in international markets, which received several awards and recognitions.
Govind Dholakia redeveloped the factory into three-storey building and upgraded the technology with laser machines and computer-based management systems. The factory accommodated 1200 craftsperson and 500 staff members.
All partners decided to diversify and set up their own diamond manufacturing firms.
Along with his partners, he built a factory with necessary machinery and desirable work conditions. Business continued to flourish with the hard work and efficiency of all the partners.
Govind Dholakia went on his business trip to Antwerp for the first time ever. This opened new avenues of business for him and his business grew and made a profit of Rs. 9 lakhs.
A few years later he set up the company along with two partners that has flourished and developed into an enviable diamond manufacturing business.
13-year old boy started his journey barefooted from a small village of Saurashtra with apprentice as a diamond cutter.
Pure Trust
SRK is an epitome of trust in the diamond industry for over five decades. We have mastered all aspects of diamond manufacturing — supply (accessibility through trade relations), manufacturing (scalability through automation), quality (reliability through training), enterprise (inventory through technology) and sustainability (responsibility through knowledge).
Brand Image Makeover
Pure Simplicity
The brand SRK has a new logo. The letters S, R and K are integrated to a symmetric form — a diamond on a pedestal. The pedestal upholds the diamond reflecting SRK’s stature and credibility in the industry. The new identity is crafted to symbolize simplicity and transparency, exactly as the brand SRK is and should be perceived in the minds of its stakeholders.
Pure Relationships