Pure Light
The word ‘pure’ is a promise of authentic quality to the industry from SRK.
It reflects the trust in genuine trade relationships built over decades.
The word ‘light’ is a promise of the right direction towards society.
It reflects the knowledge that is key to dharma (duty) of SRK towards the world.
SRK Grading System (SGS)
Pure Transparency
SGS is a metric derived over a transparent and stringent 16-step process to authenticate the
true value of a diamond. The system is so refined that objectivity truly wins over subjectivity.
In a sense, the SGS metric is turning out to be an authoritative and conclusive measure of a diamond,
 evidently going beyond the current industry standards of 4C evaluation.
Pure Art
SRK Diamonds are crafted by gifted craftspersons and processed with precise
 attention to detail. Every diamond is imagined, cut, polished and graded in-house to
 the most exacting proportions and standards. Over 2000 master artisans are adept at
cutting any shape of a diamond to an nth degree of perfection, restoring life to a stone.
Pure Science
SRK is the most technologically advanced diamond manufacturer in the world. It has embraced science and technology to further its quest to blend quality and scale. Infused with actionable vision, automated systems and clear processes, its capacity to handle scale proves that diamond manufacturing is as much science as it is art.
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Pure Luxury
Luxury is a desirable quality and SRK, being the masters of luxury, is connected to the minds of consumers. A true luxury brand, such as SRK, on one hand understands the needs and requirements and on the other captures the emotional drivers of consumers. Our jewelers are masters in turning inspiration into objects of desire.
Pure Purpose
The power of giving is greater than the desire to keep something for one’s own self. Great purpose starts with oneself first being humble, then having a desire for the welfare of the employees, and ultimately working for the welfare of the society at large. Generosity served with love can lead a child towards knowledge, the needy towards optimism, a community towards values and the world towards enlightenment.
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SRK Team enjoyed their 15th Cricket League in the first week of January.
The former Chairman Emeritus of the Tata group, Shri Ratan Tata visited us at ‘SRK Empire’. During the SantokBaa Humanitarian Award function, he had promised his visit to SRK, and thus he duly fulfilled it. During his visit, he closely observed diamond processing technologies and conveyed compliments to SRK team.
SRK family moved to a new office location CC-6055, Bharat Diamond Bourse on May 16 2018, with a promise to continue serving our customers in the same friendly manner as before, along with more value-added services.
The President of India, Shri Ram Nath Kovind visited us during our SantokBaa Humanitarian Award function of 2018.
“SRK Empire” becomes the first manufacturing unit in India to get recognized with the highest rating level of “Platinum” by United States Green Building Council (USGBC).
SRK family celebrated the 10th anniversary of the inception of SRK's Digital eco-system.
Our Shri Govind kaka enlightened the audience with his insights at the ‘Launch of Marriage Portal for People Living with HIV’ at IIM- Ahmedabad.
SRK gets an image makeover and a fresh brand identity.
SRK Group Chairman Govind Dholakia addressed 100 scientists from ISRO. The Shree Ramkrishna Research & Knowledge Institute of Diamond (SRKID) was declared as the only authorized institute for vocational training in Gems and Jewelry Industry by the Government of Gujarat state.
SRK received recognition by FedEx International Business League (IBL) for ‘Outstanding Entrepreneurship’. SRK developed an in-house research and development center (SRKID) to cater to its increasing need for trained and skilled artisans.
Govind Dholakia took SRK to greater heights by inaugurating one of the largest factories — ‘SRK Empire’ — in the industry with the latest technology and machinery.
Govind Dholakia expanded and diversified into the jewelry segment and he set up Jewel Goldi — a jewelry manufacturing unit in SEEPZ, Mumbai — to cater to international clientele.
Govind Dholakia redeveloped the factory into a three-storey building and upgraded the technology with laser machines and computer-based management systems. The factory accommodated 1200 craftsperson and 500 staff members.
All partners decided to diversify and set up their own diamond manufacturing firms.
Along with his partners, he built a factory with necessary machinery and desirable work conditions. Business continued to flourish with the hard work and efficiency of all the partners.
Govind Dholakia went on a business trip to Antwerp for the first time ever. This opened new avenues of business for him and his company grew and made a profit of Rs. 9 lakhs.
A few years later he set up the company along with two partners. This company has flourished and developed into an enviable diamond manufacturing business today.
A 13-year old boy started his journey barefooted from a small village of Saurashtra, Gujarat, as an apprentice to a diamond cutter.
Pure Trust
SRK has been an epitome of trust in the diamond industry for over five decades. We have mastered all aspects of diamond manufacturing — supply (accessibility through trade relations), manufacturing (scalability through automation), quality (reliability through training), enterprise (inventory through technology) and sustainability (responsibility through knowledge).
Brand Image Makeover
Pure Simplicity
The brand SRK has a new logo. The letters S, R and K are integrated into a symmetric form — a diamond on a pedestal. The pedestal upholds the diamond reflecting SRK’s stature and credibility in the industry. The new identity is crafted to symbolize simplicity and transparency, exactly as the brand SRK is and should be perceived in the minds of its stakeholders.
Pure Relationships